C
Estimated leak$2,200
Benchmark snapshot: the leak is lower than 58% of all recent proposals, but the dollar risk is still meaningful.
651 words analyzedDigital Marketing Consulting
Marketing proposal critique example
A public digital marketing proposal example scored C overall with the highest leak in this examples set. Scope and pricing need stronger boundaries before sending.
Axis grades
Where the proposal was strong and where it leaked.
AOpening
CScope
CPricing
BClosing
APolish
Top critique signals
The structural issues to fix first.
Scope can expand after approval
Marketing work should spell out channels, cadence, deliverables, and what counts as out-of-scope.
Price needs stronger protection
Payment timing, acceptance terms, and included work should be explicit enough to reduce post-send bargaining.
Results narrative needs sharper proof
The proposal should make the buyer feel the plan is controlled, measurable, and worth approving now.
Before sending
What this draft would need next.
- 01
Define channel scope, reporting cadence, and revision boundaries.
- 02
Move payment and acceptance terms into plain language near the price.
- 03
Add a concise rationale for why the proposed marketing work should happen now.