C
Estimated leak$1,400
Benchmark snapshot: better than 81% of all recent proposals on estimated leak.
446 words analyzedSEO Consulting
SEO proposal critique example
A public SEO proposal example scored C overall. The structure is readable, but the pricing and closing path need more commitment before the draft is ready to send.
Axis grades
Where the proposal was strong and where it leaked.
AOpening
AScope
CPricing
BClosing
APolish
Top critique signals
The structural issues to fix first.
Commercial terms need sharper edges
Pricing should reduce negotiation room by making deposits, payment timing, and what is included more explicit.
Approval path could be more direct
The close should tell the buyer what to do next instead of relying on a polite ending.
Risk proof can be stronger
A stronger rationale for why this approach works would make the proposal easier to defend internally.
Before sending
What this draft would need next.
- 01
Add clear payment timing and acceptance language near the price.
- 02
Turn the final paragraph into a concrete approval instruction.
- 03
Add one credibility point tied to measurable SEO outcomes.