D
Estimated leak$1,250
Benchmark snapshot: better than 93% of all recent proposals on estimated leak, despite the weak overall grade.
1,886 words analyzedWeb Design
Web design proposal critique example
A public web design proposal example scored D overall. The critique shows solid opening and scope structure, but pricing confidence and polish still create visible pre-send risk.
Axis grades
Where the proposal was strong and where it leaked.
AOpening
AScope
CPricing
BClosing
DPolish
Top critique signals
The structural issues to fix first.
Pricing needs firmer buying terms
The commercial section should make deposit, acceptance, and payment expectations easier to act on.
Polish weakens authority
Filler and template-like language can make a capable proposal feel less tailored than the work deserves.
Close with one concrete next step
The ending should move the buyer toward approval instead of leaving the next action implied.
Before sending
What this draft would need next.
- 01
Tighten the price section so the buyer knows exactly what triggers kickoff.
- 02
Replace generic phrasing with proof of fit and delivery confidence.
- 03
End with a clear approval step, date, or signature instruction.