Web Development
Landing Page
Teams launching a product, campaign, or raise that needs one high-converting page fast.
Assumes copy drafted with the client in week 1 — not handed in at week 3.
Scope of work
Every section is written with the failure modes in mind — the things that typically go wrong on landing page projects. Use them verbatim or edit to match how you actually deliver.
- 01
Conversion Audit
Interview stakeholders on the single most-desired action (signup, demo, purchase, waitlist). Pick one. Every design choice after this point defends that one metric.
- 02
Copy Strategy
Hero, value-props, social proof, and CTA copy drafted with client SME input. A/B headline variants offered if analytics tracking is in place at launch.
- 03
Visual Design
Single-page Figma file covering desktop, tablet, and mobile. Animations, micro-interactions, and above-the-fold hierarchy locked before any code is written.
- 04
Development Build
Hand-coded responsive page on Next.js, Astro, or Webflow (client's call), with a 1.5s LCP target, form integration, and event tracking through GA4 or Plausible.
- 05
Launch & Measurement Setup
Deploy to production, install analytics, configure UTM templates for paid traffic, and document the first-week measurement plan against the conversion goal.
Deliverables
What the client gets at the end. Specific enough to be defendable; editable enough to match your exact delivery.
- Deployed, indexable landing page on custom domain or subdomain
- Figma source file with responsive frames
- Analytics dashboard configured (events, conversions, UTM)
- Copy document with 2 A/B headline variants