Design
Brand Identity
Early-stage companies or rebrands ready for a system they'll use across product, site, and collateral.
Assumes 2 review rounds per phase, with 72-hour feedback turnaround.
Scope of work
Every section is written with the failure modes in mind — the things that typically go wrong on brand identity projects. Use them verbatim or edit to match how you actually deliver.
- 01
Discovery & Positioning Workshop
Three-hour workshop with founders: values, target segments, competitive landscape, and the five-word brand promise. Output: a brand brief that anchors every creative decision to come.
- 02
Visual Exploration
Three distinct creative directions (not variations) — logo concepts, type pairings, and color systems. Decision locked within two review rounds to protect timeline.
- 03
Visual Identity System
Primary and responsive logo variants, color palette with WCAG contrast tested, typography hierarchy with weights and sizes, and imagery and illustration direction.
- 04
Brand Guidelines Document
30–40 page PDF covering logo usage, safe zones, color rules, typography, imagery, voice and tone, do's and don'ts, and sample applications across channels.
- 05
Application Kit
Business card, letterhead, email signature, social media templates, and presentation template. All production-ready in the client's working formats — not just mockups.
Deliverables
What the client gets at the end. Specific enough to be defendable; editable enough to match your exact delivery.
- Logo system (SVG + PNG, primary + horizontal + mark)
- Color palette with HEX / RGB / CMYK / WCAG contrast ratios
- Typography system with web + print licensing notes
- 30–40 page brand guidelines PDF
- Social media kit (12 templates in Figma + Canva)
- Source Figma file with editable components